logon @ The 8th Asia-Pacific Commercial Real Estate Cooperation Forum

14th, Aug / By Logon

Themed “overturn and guidance”, the 8th Asia-Pacific Commercial Real Estate Cooperation Forum (APCREC8), which advocates to break the mold and not follow a trodden path, was successfully held from May 24, 2016 to May 25, 2016 in Shanghai Marriott Hotel. Nearly 400 representatives of developers, APP and communities, retailors and top design agencies attended the forum. Ms. Wang Fang, the initial founder and CEO of logon, was invited to speak on the forum, and shared the new model for shopping centers under the thinking of “saying farewell to tradition mall” with Latitude’s founder & chief architect Manuel, Partner of Foster+Partners Peng Huijun, Effekt Architects’ COO Mikkel Bogh, GIirimun Architects’ founder Mauro Resnitzky.

As mentioned by Wang Fang, 2014 was the year when the commercial real estate was born. In the ten years since then plenty of commercial facilities were built at a fast pace. In 2015, due to the impact of e-commerce and the surplus of urban complexes, the original business model broke down abruptly and the bull market came to its end. It’s a sure thing that the next wave of opportunities will be found around the theme of “how to create a destination for leisured urban lifestyle” and we’re about to usher in an age of innovation for such commercial modes and products…She also pointed out that we should give priority to the targeted population in design and balance business and design through new function layout. She shared three successful cases 800 SHOW, F659 and Surpass Court.

Case study 1: 800 show

There are many such cases in Shanghai, among which is the 800 SHOW completed by logon. Rather than gorgeous appearance and creative facades, 800 SHOW attaches more importance to the functional formats in the park or building, the targeted population, the economic benefits and operation of the space, and the requirements of prospective users.

It’s also important to create space, even when some building area has to be sacrificed. We should return some public space to the city to create more comfortable and interesting space for citizens and the targeted population. Only in this way will the old buildings radiate new vitality.

Case study 2: F659 Boutique Offices

Built in the 1990s, F659 Boutique Offices is a ten-storey old building located in an advantaged CBD of Shanghai, the area around West Nanjing Road. In addition to renovation and upgrade of the building, the integrated design plan made by logon also provided a series of personalized services such as project positioning, lightening design, and brand image design, which effectively increased the brand value. With unobstructed views, the space in the office buildings is able to promote communications among space users. The co-working space on the third floor has a coffee bar, meeting rooms and free discussion areas, often gathering many young, dynamic and creative people.

Case study 3: Surpass Court

Surpass Court is located on No. 570, Yongjia Road, Shanghai, which has been in operation for more than five years, was also designed and planned by logon. This is a case that successfully transformed an office building into a lifestyle center. Compared with large shopping malls, it contains more outdoor spaces, which increases the vitality of the space. Now Surpass Court is a landmark space that symbolizes the backyard lifestyle in Shanghai.

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