november

logon wins silver at MIPIM Asia Awards 2011 in Hong Kong

Shanghai, China, November 30th 2011 – the MIPIM Asia 2011 winning results was announced earlier this month in Hong Kong’s at the Awards Gala Dinner bringing together Asia’s best developers and architects to praise real estate projects from across the region. Among the winning firms, German-based architectural design firm logon won the silver award in the urban regeneration category for the project Shanghai Museum of Glass (SHMOG) which opened earlier this year.

“As the only museum project among the thirty winning projects from across Asia, I believe that we have proved that a museum can benefit society and the city, and also be commercially viable…”, commented Mr. Frank Krueger, Creative Director and founding partner of logon. “… One of the strategies behind designing a museum in the first phase of this larger mixed-use project branded as G+ Glass Theme Park is to position the museum as a ‘Loss Leader’. We hope that by means of the museum on the site and the awareness created over time, this will translate into an increased attractiveness for each following development phase of the project thus giving a higher return on investment for our client”. Phase two of the G+ Glass Theme Park is currently under design; once the project is complete it will become a one-of-a-kind glass themed park including: mixed use functions including office, cultural, commercial and public facilities.

Other awards won by logon for the SHMOG in 2011 include; the Platinum Award for China’s Most Successful Design Awards held in Shanghai and the Certificate of Excellence at Hong Kong’s Perspective Awards all held during November.