we believe good design is that which fully understands our end-user. Both today and tomorrow

On a most fundamental level, we consider good design to be design which truly embraces the needs of the user: the person or group who will use the space. We come alongside the client’s need and analyze it together and with our experience, we create brand new ideas for brand new user experiences.

In contrast to many architectural agencies, we believe the analysis and research phase is critical to determine a fitting design solution. We consider it a disfavor to our clients to purposefully overlook terrain, culture, location, people or traffic flows. Thanks to this phase, many logon design proposals can integrate existing topography, culture or former building usages adapted in a new way. Where appropriate, a site might be best restored, retaining the bridge to a former identity while taking on a new form and use. This is a transformation of a relinquished space into an experiential place, reminiscent of its past. In other cases, a brand new business case is built, allowing a durable return on our client’s investment.

Adapting to location and context and the use of high standard materials invariably increases energy-saving efforts. We know that high-standard materials are too often substituted by a technology-fad frenzy. On a most basic level, using green grass roofs can greatly help to regulate temperature, just like positioning can increase sunlight, reducing electricity and so on.

Design which enhances experience through improved functionality is more than art. It's about an emotional bond between the user and the space, where the user no longer just exists in it but experiences the space fully, with all sensory faculties. This is why, although logon design is highly aesthetic, it refuses the status of ‘useless art’. The logon Shanghai office illustrates this as its users are invited into a new world starting right at the 5 meter tall steel entrance door. There, reminders of the former steel factory are preserved, all in equipping the space with optimal functionality from state-of-the-art lighting, to lit library and sound barriers, to private yet high visibility mezzanine spaces or large, white, open areas for optimal team work.

Finally, in our design, the gap between human and nature forever narrows down to a respectful relationship of interdependence and synergy where humans need nature and nature needs humans. Sloped gardens might enter a residential space or an ecopark might invite visitors through a protective path of discovery.

In essence, the logon design philosophy strives to uphold functional-experiential design, which is reminiscent of the past, highly adapted to today’s needs yet absolutely sustainable tomorrow.